BUT WHY SHOULD YOU CARE?
Design might not be your thing and that's totally fine. You're focused on running your business, managing clients and making sure the wheels keep turning. I get it!
But here’s the thing, design is working for you (or against you) whether you care about it or not. The way your business looks and feels speaks volumes about who you are and what you offer. Outdated branding, a clunky website or mismatched visuals can send the wrong message before you even show up.
On the other hand, great design grabs attention, leaves a lasting impression, and builds trust. It’s not just about looking good - it’s about showing that you’re professional, capable and serious about what you do. After all, you mean business, right?
DESIGN ISN'T EXTRA
Whether we like it or not, people judge books by their covers and your business is no different. Imagine walking into a shop with a messy layout, dim lighting and confusing signage. How long would you stay?
The design of your business should help to create a connection that feels effortless and intentional. If it's cluttered, outdated or inconsistent then potential customers won’t stick around to discover what makes you great. But on the flip side, good design will put them at ease, help them understand your values and ultimately make them want to engage with you.
So don't think of design as an added bonus; think of it as the backbone of how your business connects with the world. And that starts with building a strong brand identity.
WHAT IS A BRAND IDENTITY?
Brand identity is how your business looks, feels and speaks to the world. It’s more than just a logo or a catchy colour palette - it’s a complete system. We’re talking about a fully responsive logo suite that works seamlessly across different platforms, a colour palette chosen for its psychological impact and a typography pairing carefully selected to complement your brand voice.
On top of that, a comprehensive brand identity can include custom brand patterns, bespoke icons and illustrations designed to captivate your target audience. I offer a range of brand design packages tailored to suit different businesses - whether you’re a start-up building your identity from scratch or an established brand ready for a fresh look.
Think of your brand identity as your business’s personality, shining through in every detail. I'd say that deserves your Sunday best, don't you think?
EVERY TOUCHPOINT MATTERS
Every single interaction with your brand is an opportunity to show who you are. From your website and social media to packaging and business cards, every detail shapes how people see your business. When your visuals and messaging are cohesive and polished, your audience feels that consistency and remembers you for all the right reasons. But when things feel disjointed or outdated, it can weaken trust and turn people away.
That’s why every touchpoint matters. I offer a range of graphic design services to make sure your brand shows up strong and consistent across all platforms. Leaflets, conference banners, signage - you name it! My job is to make sure every interaction with your brand aligns perfectly with its identity, so you can focus on running your business with confidence.
I’m here to help you build a brand that not only looks great but works hard for you. I offer bespoke brand identity design, graphic design services and ongoing creative support to help your business stand out. Whether you’re building a brand from scratch, need high-quality design assets, or want expert guidance on implementing your branding effectively, I’ve got you covered.
my services
VERY CRAFTEA
I have never had such comprehensive and detailed documents from a designer before! From the quotation to the brand presentation, to the touchpoints and then the handover - all of it was clear and concise. It was a massive undertaking but it felt like a very easy process and I now have a brand I am proud of that speaks to me and my customers and I truly believe it will take me to the next level with my business!
FOTOFETTI
Upon our initial consultation, Emma cut through all the noise to really understand what I was trying to achieve without me even knowing what I wanted! An absolute genius! And when she delivered the new brand, it quite literally brought me to tears (and this is coming from a person who has never really liked many designers work!). It was everything I could have asked for and so, so much more.
PARADOX
Emma completely understood our vision and translated it into a bold, striking identity that feels both unique and authentic. Every detail, from typography to colour choices, was thoughtfully crafted. Beyond delivering a stunning brand package, Emma guided us through the process with clear communication and expert advice. We’ve had countless compliments on our branding and couldn’t be happier.
enter the wild
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I’m Emma, a graphic designer with a passion for helping small businesses build bold, memorable brands. With years of experience in design and education, I’m here to bring your ideas to life and empower you to move forward with a brand you can be proud of. Want to know more about the face behind the designs?
LEARN MORELove what you’ve seen so far? Let’s turn those ideas into something bold and unforgettable. Whether you’re building your brand from the ground up or need standout designs to elevate your business, I’m here to bring your vision to life. Let’s create something amazing together.
work with me
