Fotofetti’s brand identity was developed to position the app as a fun, playful alternative in the wedding industry.
A pastel colour palette evokes a sense of joy and celebration, while complementing the sophisticated black and white photography style adopted by the brand. Rounded, sans-serif typography with angled lettering adds warmth and approachability, balancing modern appeal with a playful tone. The logo features a flowing, script-style'' and 'I' to represent party streamers, while the dot on the i can be coloured to resemble confetti, reinforcing the celebratory theme.
Alongside these elements, inclusive imagery showcasing diverse couples has been used to ensure a broad appeal, reflecting Fotofetti’s mission to make wedding memories accessible and enjoyable for everyone.
Upon our initial consultation, Emma cut through all the noise to really understand what I was trying to achieve without me even knowing what I wanted! An absolute genius!
And when she delivered the new brand, it quite literally brought me to tears (and this is coming from a person who has never really liked many designers work!). It was everything I could have asked for and so, so much more.
We have since continued working together (with no intention of ever stopping if she'll have me) to create ongoing digital assets for our brand, and Emma has gone above and beyond every single time!
This business transformed their brand and you could be next! If you’re ready to elevate your business with epic design work like this, let’s make it happen. Visit my enquiry page to start the conversation and take the first step towards building a brand you’re proud to share.
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