To redefine Very Craftea’s presence, a striking visual identity was developed, leveraging a bold colour palette, playful typography and quirky brand mascots. The design is intentionally edgy and fun, designed to attract a millennial audience seeking something fresh and relatable.
Inclusivity was woven into the visuals through diverse photography and a tone of voice steeped in puns and humour, creating an approachable and welcoming brand personality.
Together, these elements form a cohesive identity that celebrates individuality and positions Very Craftea as a vibrant disruptor in the tea industry.
From the very beginning, I felt reassured and listened to by Emma. She understood my nervousness about the rebrand process and though I am a tiny micro business, she didn’t belittle my concerns and explained each part.
I have never had such comprehensive and detailed documents from a designer before! From the quotation to the brand presentation, to the touchpoints and then the handover - all of it was clear and concise.
It was a massive undertaking but it felt like a very easy process and I now have a brand I am proud of that speaks to me and my customers and I truly believe it will take me to the next level with my business!
This business transformed their brand and you could be next! If you’re ready to elevate your business with epic design work like this, let’s make it happen. Visit my enquiry page to start the conversation and take the first step towards building a brand you’re proud to share.
WORK WITH ME
